When it comes to social networks, Twitter is currently the one that I'm spending the most time and effort in.
And I must admit: I've yet to decide on the wisdom of this situation. You see, if I were to look at site statistics alone (here on Studio Notes for now), I'm currently finding that Twitter still lags behind Facebook when it comes to referrals and personal engagement on most of my non-tech/non-social media posts, which possibly makes up over 70% of this site's covered topics (a reflection of my inclinations!).
Considering that I have 3,400+ followers on Twitter and only 860+ friends on Facebook, that's really worth thinking about. What is the real value of one's followers/friends, numbers-wise?
I must confess that on a personal level, it was never my goal/ambition to have a lot of followers or friends on my social networks. I know some people may think that that's a lie. But, seriously, I never really paid much attention to my personal follower count. I mean, of course, I've always known that it's there. I know it has been growing over the years. But, did I actually SEE the numbers and used the knowledge that I have to gain more followers? Uhmmm... No.
Of course, it's different when I'm managing WORK Twitter accounts. With those, I actually like keeping a spreadsheet and analysing the growth and impact of the social media efforts - both quantitatively and qualitatively.
On my personal Twitter account, I didn't really give it as much thought. I didn't have a strategy or an approach on how to utilise it well. I never consciously tried to "gain" followers. They just happen. I know that this is partly because I've always seen my personal Twitter account as an extension of me as a person, rather than me as a "social media professional". However, I now find myself in a position where the lines have become somewhat more blurry than they used to be.
Also, when I met Julian Moore (@SponsorshipGuru) at a leadership symposium in Canberra where I presented a few months ago, he gave me a really thought-provoking challenge about getting to 10,000 followers. At the time, I just laughed it off.
When I Tweeted about this challenge, I received a mixture of response - with some saying, "Go for it! You can do it!" and others wondering, "What's the point in reaching 10K followers?".
I think I've been mulling this over because I became really curious about the idea of having that kind of goal in mind. And no, it's not because I have a personal ambition to get to 10K. It's more along the lines of finding the answer to: "What if, knowing what I know about social media, and I encounter someone asking me for help to reach that kind of goal, what would I say?"
I mean, yes, I know that I already have my answers to maximising social media use and measuring social media ROI and all that. I mean, I can plan, strategise, implement, measure, and analyse all that. But, I haven't got a written step-by-step breakdown of a more strategic approach.
So, I thought it might be good to do a "real life case study" that I can document and share.
Now, using my personal @shaicoggins Twitter account, I'd like to see the difference between the Organic Approach (what I currently use) and/or the Strategic Approach (what I've used for clients in the past and currently for my work) when it comes to Twitter follows. I'm hoping to record both quantitative and qualitative data. And, while there can never be any guarantees when it comes to replicating results, I'm still hoping that we can all learn something in the process.
Do watch this space for updates.