Every time I need to collect and study any type of information, I always find it helpful to establish a couple of things:
1. Getting baseline information - What point am I starting off from when I begin the study? Am I starting completely from scratch? If I have existing data, what are they and how did that come to be? What kind of information am I going to collect?
2. Setting goals for the study - Why am I doing the study - and what do I expect to gain from it? How am I going to use what I learn/gain? What tools am I going to use? What's my strategy to achieve my goals?
In this post, I would like to focus on sharing about how I developed a baseline for The Great Twitter Follow Project: A Case Study.
Collect Basic Twitter Numbers
For this study, as I mentioned, I was going to focus on playing around with my personal Twitter account, @shaicoggins, which already has an existing following.
For the basic stats, these are what I needed to know:
- My following and followers count.
- Following:Followers Ratio.
- Average daily follows
- Average Tweets/day
- My existing Tweet Grade
Ideally, I would've liked to have some kind of an average on what types of content I share as well, but I think that would've been a bit too ambitious.
Twitter Tools for Collecting Baseline Data and My Statistics
In any case, here are my numbers at the time that I started this study (14 Dec, 2011):
If you wish to find out your following:follower ratio, you can use this Unit Ratio Calculator (scroll down, second calculator).
Need to know your official Twitter joining date? Check out When Did You Join Twitter?
So, it appears that my average daily follower is: 2.05 followers/day. That's based on the formula: Follower Number / Days on Twitter.
To get my daily Tweet number, I checked out How Often Do You Tweet?. And, based on this Twitter tool, I Tweet 8.1 Times a day.
As I way to measure any type of improvement in what I'm doing, I thought I'd use Tweet Grader. I was going to use the baseline points I get there to see if I can bring it up in any way using the strategies I employ in this study. Unfortunately (but THANKFULLY!), I got a 100/100 on my Tweet Grade. It's unfortunate because I won't be able to show any "improvement" on how I'm using Twitter based on this tool, but I guess, I was also relieved to know that I did all right in the ranking. I suppose, at least, it can tell me if I did something wrong if my grade goes down (hoping not, of course!).
So, after I've established baseline information, my next step is to identify my goals and strategy.