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The Problem With Branding

Everything is about "finding your platform" or "defining your niche" nowadays. People want to instantly equate a name with a specific product, service, or idea.

And, I'm all for that, really. Well, mostly.

The problem is, I have more than just one line of work. I have several interests. And, not just the dabblng-in-this-field kinda' thing either.

That's why this blog/site has seen so many transformations over the years. First, I've defined myself mostly as a writer, as that's how I started off online. Then, I got in to teaching/training. Then, I started practicing in psychology. And then, I became serious with painting.

All throughout, I've been in to journal writing (er, blogging?!).

Then, last year, I made my interest in online journalling/blogging an official profession. Somehow, the blogging got stuck. At least, for now. 😉

About the Author Shai Coggins (MTeach, MSoc Sci App Psych)

Shai has been managing and blogging here at ShaiCoggins.com for 17 years. Here, she writes about creativity, productivity, and how to recharge for a better, happier lifestyle. She is the author of Today: Life Journal, Colour Bliss: Kaleidoscopes, and a little known children's book. A serial entrepreneur, Shai also currently runs Vervely.com, a boutique digital media agency offering online content, community, and conversion marketing services. Her blogging experience and digital work have been featured in various media, including being listed in Fast Company's "Most Influential Women in Technology" list. Originally from Manila, Shai lived in Singapore and the USA before moving to Australia with her British husband. They have two children, a pet bunny, and a rambunctious rescue Labrador.

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