Grappling with ‘Complete Content’ Habits: To Blog, Tweet, or FB

There are many days and nights when I plan to blog, and I end up just getting distracted with Twitter and Facebook posts and interactions. I can't help it. It's so much easier to post a Tweet or update a status. 

Plus, often, there's immediate gratification. I get an @ reply, a DM, a ReTweet, or a fave on Twitter, And, of course, there are 'Like' links, comments, and shares on Facebook. All in a matter of minutes, if not seconds.

Blog posts seem to need a bit more careful planning. A bit more fleshing out of ideas. If the concept for content doesn't feel complete or authoritative - like a list, a full review, a collection of useful tips, a noteworthy essay - then it doesn't seem worth posting on the blog. And, even after slaving over a post, there are no guarantees that the piece would get read or would receive comments, let alone get Stumbled or shared.

On the other hand, with social media platforms, I can post one word updates like: Yuck. 6 inches. Booooo! #Win. Chocolates. Or, incomplete ideas like: Chicken wings #FTW or Mmmmmmm... or What if I...? And, they can gain likes and replies so quickly and easily. 

So yeah, human nature then prevails and I end up doing what just feels simple, easy, and with ready returns - sticking with third party social media platforms. And, I end up avoiding doing the harder work of writing blog posts. Then, I feel bad about it because ultimately, that's not really what I want. After all, even though I love social media platforms, I do believe that I am first and foremost, a blogger. Yet, I do not blog as often as I'd like.

This made me start thinking of ways to try and deal with this dilemma. And, one of the ideas that came to mind is to approach blogging with less expectations of producing something complete. To stop worrying about the thousands of "right ways to blog" tips that I have learned and formulated over the years.

Strangely enough, as I write that thought, I am once more tempted to start thinking of other 'lessons' and ideas. It's part of my blogging habit. But, if I give in to that temptation, that sort of would go against the point that I'm trying to make in the first place with this post. So, I resist the list and remind myself: To blog more, I have to let go of the 'Complete Blogging' habit. 

That includes letting go of the temptation to add a question at the end of every post. Or, to finish everything off with a tidy final remark. It's okay not to do any of that. 

About the Author Shai Coggins

Shai has been managing and blogging here at ShaiCoggins.com for 17 years. Here, she writes about creativity, productivity, and how to recharge for a better, happier lifestyle. She is the author of Today: Life Journal, Colour Bliss: Kaleidoscopes, and a little known children's book. A serial entrepreneur, Shai also currently runs Vervely.com, a boutique digital media agency offering online content, community, and conversion marketing services. Her blogging experience and digital work have been featured in various media, including being listed in Fast Company's "Most Influential Women in Technology" list. Originally from Manila, Shai lived in Singapore and the USA before moving to Australia with her British husband. They have two children, a pet bunny, and a rambunctious rescue Labrador.

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