For years I have resisted the idea of separating my personal and professional sides on this blog. I started off as a personal blogger over 12 years ago via shaicoggins.com. Then, I went "pro" shortly after on other blogs and sites.
But, I have always had a place to put my professional blogging. As in, a place where I can talk about what people seem to want me to share the most about on a professional level: social media tips, content ideas, community guidelines... I always have had a place to blog about them outside of my personal blog.
And, those times when I didn't have a place, I either didn't have the time nor the inclination to blog about the topic. Or, if I really felt compelled enough, I figured a personal point of view is best anyway.
Maybe because there were times when I felt like I already do so much social media and talk about it for work that the last thing I really wanted to do was to talk about it some more here on this blog. I liken it to being at work all day, then coming home and doing more work at night, at the weekends, and on holidays. (Granted, I love my work so much that I do have the tendency to do those things anyway, but that's beside the point... :-))
In any case, I know I have been meeting many people who seem to want to know more about what I have to say on these work-related topics. That's why I started writing more and more about it here on this blog.
Unfortunately, I do realise that many of my friends and readers who couldn't care less about content strategy and social media ROI wouldn't exactly want to see those posts here at Studio Notes. And, those very people who wish to find out about my professional opinions on blogging or social media tools and best practices might not really give a toss about my latest baking or crafting creations.
Of course, I've always known that that was always going to be the case. My experience in messaging and strategy has taught me enough to know that the concept I have long held on to for Studio Notes would always pose as a challenge.
But, I have stubbornly held on to the concept of making my two different audiences mix due to several reasons. I kept insisting on throwing a party for my lifestyle friends and my professional contacts together because I couldn't bear the thought of splitting two groups of people I really care about in different ways.
And, though I do have geeky type artistic blog friends and artsy professional colleagues, I knew that they were never going to completely mix. There would always be silos within the community that I am building if I insist on the approach that I have been doing.
So, finally, I gave in.
I will still write about general social media matters and geeky stuff here every now and then, especially dedicated to my geeky artsy friends. But, for any posts that are way too work-related (eg, how to grow your Twitter and/or blogging audience, best practices for community engagement, etc), they will now be placed in my new virtual office space at Enkindlers.
In a nutshell, Enkindlers is my new professional blog dedicated to igniting ideas for content, community and creativity for social good. It will be the "party place" for anyone interested in my professional work in the field of content, community, and social good. Here's my welcome to the virtual office party, if you're interested to read it. And, my good online friend and supporter, Mitch Mitchell of I'm Just Sharing did an interview with me about my web history as part of my "office warming party".
So, for those of you who are waiting for me to complete The Great Twitter Follow Project, I will be completing this now over at Enkindlers. I will be transferring other relevant posts in there as well.
This way, hopefully, I will feel more free to share what Studio Notes readers have always seemed to enjoy reading about: my food, life, travel and creative adventures. And anything else that I fancy.
Don't worry, though. I still have no plans of blogging things that I wouldn't want my mother to read. Those types of topics would be reserved for Shai's Super Shocking Memoir (release date to be announced, as I hope to collect more material for it; especially good to collect more that would rival a memory that I call "A Boy, a Girl, and a Transvestite" - long story! :D).
But yes, if Enkindlers is my virtual office, then Studio Notes is my virtual home. I intend to write here, as if I was writing to friends and family about things that I care about.
And, if you care to know both sides of me - my professional and personal sides - then, please subscribe to both Enkindlers and Studio Notes.
As always, I am honoured and grateful to have you in my online life, wherever you might decide to meet me on the web.
Shai has been managing and blogging here at ShaiCoggins.com for 17 years. Here, she writes about creativity, productivity, and how to recharge for a better, happier lifestyle. She is the author of Today: Life Journal, Colour Bliss: Kaleidoscopes, and a little known children's book. A serial entrepreneur, Shai also currently runs Vervely.com, a boutique digital media agency offering online content, community, and conversion marketing services. Her blogging experience and digital work have been featured in various media, including being listed in Fast Company's "Most Influential Women in Technology" list. Originally from Manila, Shai lived in Singapore and the USA before moving to Australia with her British husband. They have two children, a pet bunny, and a rambunctious rescue Labrador.